The Back Track to Art

…who help themselves.

This idea, which I believe strongly, was posited in a recent article in the Mankato Free Press, called “A career in art means marketing yourself.” This article describes the typically gloomy-doomy atmosphere that most artists inhabit.

The [recently published] ‘Economic Impact of Minnesota’s Individual Artists’ showed artists in southwest Minnesota have difficulty finding a market to sell their work.

While 26 percent of the artists in the Twin Cities work full time on their craft, only 6 percent do so in south-central Minnesota.

When the study was released, Kevin Kroeber of Mankato said he’s one of those struggling artists. He said he worked four part-time jobs to help support his family and had little time to paint. Even if he did have more time to paint and show his work more often, he doubts it would make much of a difference in this market.

“There’s not a big enough clientele in Mankato,” he said. “I just think it’s the rural mentality. Most of the artists that can support themselves off their art live in the metropolitan area.”

Brenda Flintrop, executive director for Prairie Lakes Regional Arts Council, said Kroeber is not alone. Many artists in southern Minnesota struggle not only to sell their work, but also to find places to show it.

Still, despite the difficult local art market a number of Mankato artists have found ways to make a niche for themselves. The key? According to the story, artists simply have to be willing to get out there and do the work themselves to establish a market and an audience.

I’ve written here on this blog a number of times about the Northfield Arts Guild’s commitment to helping artists help themselves. The main initiative that I have started here at the Guild to address artists’ needs is the Artists Resource Center. In coming days, I’ll be writing about some of the recent developments with the A.R.C. and about some recent donations that will be of help to artists.

I’ll also be soliciting artists–yet again–to do something to contribute to their own welfare by contributing to the A.R.C. Stay tuned!